We just attended a press launch at San Miguel Corporation’s main office in Ortigas where Coffee Break Island performed too. If you haven’t heard of Coffee Break Island, it’s a reggae band and you can usually catch their gigs at Xaymaca. Anyway, the press launch is about the new Double Chill San Miguel Pale Pilsen which is perfect this coming summer.

Girls at the Press Launch

Sarap Mag Babad will have its kick off party in March 6 and yes, you will get to taste below zero-degree Pale Pilsen beers on that night. On March 6, simultaneous kick-off parties will be held at: Bay Park View (in Roxas Blvd.), SM City Baguio, Taal Vista Hotel (Tagaytay City), Torres Compound (Davao City) and Leyte Park Hotel (Tacloban City).

Coffee Break Island

Sarap Mag Babad will feature bands such as Rivermaya, Sugarfree, Parokya ni Edgar, and Brownman Revival. Aside from the bands, there will also be souvenirs for this event where you can exchange San Miguel Pale Pilsen beer tokens for the following items:

- SMB Baller ID’s
- key chains
- sunglasses
- and more!

Beach parties will also be held in Puerto Galera and Iba, Zambales on April 11. On May 2, there will be beach parties in San Fabian, Pangasinan, San Juan, Batangas and Bantayan Island, Cebu. Lastly, on May 13, a beach party will be held in General Luna, Siargao.