Based on my observations with Globe Telecom’s current pricing scheme of their Unlimited SMS service, they must have grouped the texters to the following:

All-day texters
They are the type of texters who have a lot of time in their hands sending the famous quotable jokes like “Hindi lahat ng macho may bigote - Vina Morales” and other emo-filled messages.

Day-time-only texters
They use their mobile phones primarily for work or school purposes. Some messages are the headhunter type of messages while some messages would feel like an announcement from your telecoms network only that it is related to academic stuff.

Nightshift texters
Those are the type of people who work hard all day and party hard at night. Of course, usual messages are: (1) “Where are you?”, (2) “I’m here at [insert name of some bar, coffee shop or restaurant]“, and the rationale of having a mobile phone: “I’ll be late”.

The Ultimate SMS Whores
Certainly, the ultimate SMS whores do not only send the quotable jokes and the emo-filled messages. They actually have a goal. And that is to become the Guiness World Record holder for the number of SMS sent within 24 hours.

After doing the market segmentation and creating a significant change in the pricing scheme, will Globe Telecoms retain their pre-paid subscribers?

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14 Responses to “To Continue or Not? - Globe Unlimited Text Service”

  1. jepoy
    February 2nd, 2007 at 6:04 pm

    SUN is a good alternative. :~)

  2. Tess
    February 2nd, 2007 at 8:51 pm

    It’s better that Globe increased the price of unlimitxt so I’d get less forwarded messages everyday. Hehe. I do enjoy reading some of it but some people just can’t help but send, send, send, and send forwarded messages in batches that it fills up my inbox. That’s what I don’t like about unlimitxt. I’m just that sort of person who doesn’t have the time to delete useless messages in the inbox.

  3. Karla Redor
    February 2nd, 2007 at 10:22 pm

    Yes Tess, some people tend to forward too much :D
    I like to receive the quotable jokes though hahahaha

  4. Miguel
    February 2nd, 2007 at 11:48 pm

    I activated unlimitxt 80 without thinking… I don’t even send 20 texts a day from my Globe prepaid! Come to think of it, I don’t even send 20 texts a day on all my 3 numbers.

  5. Karla Redor
    February 3rd, 2007 at 8:35 am

    @ Migs,
    Your 3 numbers are from different networks? or All Globe? hehe :D

  6. Tess
    February 3rd, 2007 at 2:21 pm

    I do like receiving forwarded messages, especially the nice sensible quotes. But not to receive it in batches! I’m not into the habit of erasing messages in my inbox so the unwanted forwarded messages accumulate and it really pisses me off :-( And yeah, I don’t even send as much as 20 text messages a day, except during duties or when I need to text someone about something important.

  7. strid3r
    February 3rd, 2007 at 9:51 pm

    AMF ! globe increase their price on unlimited texting service. a lot of people complain on this new implementation. also many people are protesting to make globe agian return on their previous promo. the consumers (texters) convince other people not to load for atleast 2-3 weeks to let globe experience how bad the effects on this on the subscribers. T_T

    5 pesos ay ang laki na. imagine 20 pesos a day ? instead of only 15. tapos 80 pesos for 5 day ! WTF !

    imbes na nagtitipid ako dahil malapit na valentines… wakekeke p

    mabuti pang lumipat ng ibang network !! ^_^

    sun nalang ako tipid pa ……. weeeeeeeeeeee

    BB GLOBE !

  8. jeff
    February 5th, 2007 at 2:52 am

    i have this one cousin, na sobra mag forward ng message. Globe is doing us a favor, see. I hope they don’t retract the decision

    *turns back, starts forwarding jokes and quotes*

    HAHAH

  9. Miguel
    February 5th, 2007 at 11:25 am

    Karla,
    one Smart postpaid for personal,
    one Smart postpaid office plan,
    and Globe prepaid.

    No Sun Cellular…

    Hey PTB is down. Did Globe shut us off? LOL

  10. olga
    February 7th, 2007 at 11:44 am

    Ang hirap ng bagong unlimited scheme kaya ng globe.
    I send at least 30 text messages a day.
    Walang forward quotes pa yan. At hindi lang chika-han.
    Puro mga importante sa aking point of view.

    Madali namang sabihan yung nag-ma-mass-send ng messages na itigil nila diba?

  11. Augustine
    February 9th, 2007 at 7:29 am

    It is ridiculous if you think this new pricing scheme is better so that you would get less forwarded messages.The fact: globe increased the price 100%, and this is not because Globe wants you to get less forwarded messages. I read somebody wrote “globe is doing us favor”…this is ridiculous……the habit of sending forwarded messages has been there even before globe offering unlimited text.
    Please don’t be too selfish guys…..there are many people out there have to spend more money now because globe has increased the price, and not all of them are sending forwarded messages. They are using it for small business, or to get in touch with family members. They are students, simple people, low class workers, who earn less than 500 pesos a day. and now we are here just thinking about forwarded messages……what a shame…..

    secondly, do you think it’s fair enough to globe to just increase the price 100%? we might not be affected, but if in this country we only think about ourselves, i don’t think that we do justice to a lot of our fellow filipinos…..

  12. Karla Redor
    February 11th, 2007 at 3:11 am

    @Miguel,
    I guess not :p hehe

    @augustine,
    I think it is meant to be said in a sarcastic note ;)

    @olga,
    for school use ba? :D

    @strid3r,
    yeah i’ve heard a lot of complaints.. sa PTB pa lang un ah.. di pa kasama dun ung personal complaints haha :D

    @tess,
    yeah we do not want to receive SMS in batches. i know how you feel :D

  13. des
    December 15th, 2007 at 6:17 pm

    MY GOD! kaLa namin FOR GOOD na itong UNLIMITED TEXTING ng GLOBE! such a liar!! students are very upset upon hearing the nwes kasi ito lang naman ang IMPORTANTE sa AMIN! tapos mawawala pa?! hay naku! may SMART, SUN at TM pa nama eh!

  14. Codia
    July 4th, 2009 at 5:09 pm

    hello, po new gobe subscrber ako at pwede saklolo, kasi nag unli txt20 ako at naka registered ako pero ngaun di ako makatext hindi ko alam kung bakit, kahapon din nung nag paload lang ako ulet at nag subscribed sabi naka subscribe pa ako sa unlitext, pinapili ako kung STOP ko ung unlitxt na currently na nakaregister para maka unli ulet ako ng bago, ano to naguguluhan ako, help

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Blogging live via Paranaque City since 2001. A 20-something graduate of DLSU-Manila. An engineer, amateur photographer, graphic and layout artist. Plays the guitar. Always thought to belong to a certain band. Almost got stuck in a mosh pit but rarely in the mush pit. Coffee lover. Former gig-a-holic. Asteeg!

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